Ethical Search Engine Marketing

> About Us > Code of Ethics

At Apex Internet we follow a strict code of ethics. Under no circumstances will we compromise our own integrity or that of our clients.

A Search Engine Marketing strategy is essentially a competition for the best visibility in the search engines. It's all about achieving more exposure than your competitors, and thereby attracting more visitors to your website.

At Apex Internet we play hard, but we play fair. In the Search Engine Marketing industry doing things ethically always wins out in the long run. The risks associated with attempting to cheat the Search Engines far outweigh any short-term gains, and we will never do anything that will knowingly risk our clients' websites or reputations.

We will not intentionally violate any Search Engine rules, either published or widely accepted by the SEM community.
When the Search Engines change or update their rules and algorithms we will always work to conform to them.

We will not knowingly use any deceptive techniques to trick the Search Engines.
Link farming, third party submission software, hidden text, doorway pages, mirror sites and other underhand techniques are dishonest and risky. We will never attempt to utilise any of these techniques.

We will not misrepresent our own abilities, qualifications or offerings.
If we have the expertise and skill to undertake a project, then we will complete it to the best of our abilities. If we don't have the skills, we will not undertake the project.

We will not favour or assist one client over another.
All clients receive the same high level of service and effort. Depending on the depth of services being required, different clients may achieve different results. We operate with transparency and consistency and we will not create conflicts of interest among clients.

We will protect all client information.
Any information given to us by clients will be kept confidential. It will only be used for its required purposes and will not be shared with any third parties outside of its necessary use. All Apex Internet team members have signed non-disclosure agreements (NDA's) as a condition of their employment.

We will provide realistic information to all clients.
Due to the uncontrollable nature of the search engines, it can be difficult to give estimates of results and how long they will take to achieve. We will always give what we believe to be true and fair performance predictions and we will always confirm to the client that it is our best estimate - not a guarantee of results.

We will provide prompt service.
We will complete all projects in a timely manner and will advise clients of an expected start and completion date for each project. Where scheduled dates change for any reason, we will advise the client immediately.