> BlogNew visitors to your site in many cases come from the Search Engines after they have conducted a search for the information, product or service which they require. If they arrive at your site and don’t find the information they would like easily chances are they will leave and go elsewhere. So having copy on your website which is aimed at your target market is a key point in keeping visitors on your site and of course, keeps them coming back.
When it comes to Search Engine Optimisation and copy; its Search Engine Spider food and making it keyword rich helps to determine a site’s relevancy to a Search Query. Whilst there is no hard and fast rule of how much or how little amount of copy you should or shouldn't have a minimum of 150 – 200 words per page provides a fair amount of text to help the spiders' ascertain what your webpage's are representing.
That said, when you are writing your copy don’t keyword stuff it just for the purpose of the Search Engines. It needs to make sense and be targeted to your users. Make it information rich so that you are describing your offering accurately and appropriately for your audience.
If you don’t know where to start with writing the copy for your website it helps to find out what keywords people are using in searches. Search Engine Optimisation will help you to identify these keywords and can assist you with SEO Copywriting.
I Have an E-Commerce Site How Can I Incorporate Copy?
Many people think that with e-commerce sites they are limited to how much copy they can put on their site. In some cases this may be true, for example your site layout or access to your site may limit you, but through Search Engine Optimisation there are ways to ensure that your site has the relevant information on it for the Search Engine spiders to crawl.
Another thing to consider - many e-commerce sites on the web bundle their products into broad areas rather than refining their products into specific areas. For example, having a page which has copy about product ‘A’, rather than ‘A, B & C’ with your product gallery below ensures that users are presented with a page which is more likely to be highly relevant to what they are looking for. They therefore don’t have to trawl through other products just to find the one they want or worse still, get sick of looking and go elsewhere! Having pages such as this allows for more effective optimisation when it comes to keywords too.
I Have More Than One Site So the Same Copy is Okay Across Them All Right?
No, if you have numerous sites which reflect each other then it's definitely time to consider writing unique copy - even if you are targeting different geographical target markets. This can be time consuming however if you don’t, you risk your site becoming filtered out of Search Engine results. For more information visit our blog on the Duplicate Content Filter.
