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30 Search & Social Posts From June That You Should Read

July 2, 2012

June has been a busy month for the team at Apex Internet - a lot of good stuff in the pipelines. While not keeping busy with client work, we have been looking at a more holistic approach to the way we do search and currently in the process of rolling out some brand spanking new services. In addition to that we are working on the biggest update yet to our search engine friendly CMS; Orbit. Another one we are pretty excited about.

Oh - we are looking for another search marketer too if you know one?

We weren't the only ones who have been busy - there was some pretty epic content published around the web in June, including what I feel was the best SEO article published in 2012 so far.

So without further ado (and in no particular order) here are 30 of the best Search and Social posts I came across last month. All worth a read I reckon.

Enjoy.

(P.S - if you only read a single post on this list, make it this one.)

Google Penguin & Panda

1. - Greg Boser at SEOpen House: Your Post-Penguin Questions Answered
http://www.blueglass.com/blog/greg-boser-videos/

2. - Google Penguin Crashes Wedding Site's Shady Link Building Strategy
http://searchenginewatch.com/article/2184930/Google-Penguin-Crashes-Wedding-Sites-Shady-Link-Building-Strategy

3. - Unravelling Google’s Recent Updates: Interview with Aaron Wall
http://www.blueglass.com/blog/aaron-wall-interview/

4. - Chasing Penalties & Receiving Algorithms
http://www.peterattia.com/insert-clever-url-here/

Link Building

5. - Better Than Link Building: Authority Building with HARO
http://www.smallbusinesssem.com/better-than-link-building-authority-building-haro/5963/

6. - 10 Ideas for Link Bait and 5 Ways of Getting the Word Out
http://www.seomoz.org/ugc/10-ideas-for-link-bait-and-5-ways-of-getting-the-word-out

7. - Bing Launches Way to “Disavow” Links, But Why?
http://searchengineland.com/bing-launches-way-to-disavow-links-but-why-126262

8. - The Impact of Authoritative Links, Mentions, and Shares on Rankings
http://www.seomoz.org/blog/the-impact-of-authoritative-links-mentions-and-shares-on-rankings

Conversion Optimisation

9. - Always Be Testing – 24 Split Testing Ideas [Infographic]
http://unbounce.com/a-b-testing/always-be-testing-infographic/

10. - A more efficient way to do A/B tests (explained with memes)
http://www.growthgiant.com/blog/multi-armed-bandit-memes/

11. - The SEOgadget Guide to Conversion Rate Optimization
http://www.seomoz.org/blog/seogadget-guide-conversion-rate-optimization

Social Media

12. - How Reddit's Cofounders Built Reddit With an Army of Fake Accounts
http://www.dailydot.com/business/steve-huffman-built-reddit-fake-accounts/

13. - Marketers: Stop Whining about Google+, Start Using It
http://www.stateofsearch.com/marketers-stop-whining-google-start-using-it/

SEO

14. - Success Secret - Help Your Community, Grow Your Business
http://www.seobook.com/seo-success-secret-help-your-community-grow-your-business

15. - 10 Skills The PR Pro of 2022 MUST Have
http://www.arikhanson.com/2012/06/12/10-skills-the-pr-pro-of-2022-must-have/

16. - 21 SEO Leaders Share Their Best SEO Career Advice
http://www.seomoz.org/blog/21-seo-leaders-share-their-best-seo-career-advice

17. - The Problem with SEO: Mistaking Correlation for Causation
http://www.searchenginejournal.com/the-problem-with-seo-mistaking-causation-for-correlation/45375/

18. - Top 10 most important SEO & social media marketing tactics of 2012
http://venturebeat.com/2012/06/24/top-10-most-important-seo-social-media-marketing-tactics-of-2012/

19. - How to Protect Your Site from Negative SEO
http://kaiserthesage.com/negative-seo/

20. - Content Marketing: How To Sell Executives On The Idea & Cost
http://www.seo.com/blog/content-marketing-how-to-sell-executives-on-the-idea-and-cost/

Google Adwords

21. - The Current State Of PPC Keyword Match Types
http://searchengineland.com/the-current-state-of-ppc-keyword-match-types-125812

22. - 8 PPC Spring Cleaning Necessities
http://www.distilled.net/blog/ppc/8-ppc-spring-cleaning-necessities/

Copywriting

23. - How To Turn Your Rough Draft Into A Finished Blog Post
http://www.vanseodesign.com/blogging/editing/

24. - Headsmacking Tip #21: Write Better Headlines Than Anyone Else
http://www.seomoz.org/blog/headsmacking-tip-21-write-better-headlines-than-anyone-else

Google

25. - First They Came For the Affiliates...Then They Became One...
http://www.seobook.com/meta-thoughts

26. - What Google is All About Now?
http://www.stateofsearch.com/what-google-about-now/

27. - Paid Inclusion, Incentive Structures, Deep Content & Scraping
http://www.seobook.com/paid-inclusion

28. - Matt Cutts Talks Google Penguin, Negative SEO, Disavowing Links, Bounce Rate & More http://searchenginewatch.com/article/2182895/Matt-Cutts-Talks-Google-Penguin-Negative-SEO-Disavowing-Links-Bounce-Rate-More

Analytics

29. - NEW Google Analytics ‘(not provided)’ Research – Industry Data Trends
http://blog.hpgroup-seo.co.uk/google-analytics-not-provided-industry-research/4564648

You Go And Save The Best For Laaaast...

In my personal opinion this is easily the best SEO post I have seen in 2012. Go read it. Now. Do it.

30. - Dealing With The Increasing Complexity and Volume of SEO Tasks
http://www.seoverflow.com/dealing-with-the-increasing-complexity-and-volume-of-seo-tasks/

If you are struggling with one of the lastest algorithm updates: yea - this may enlighten you (or you could contact us instead.)

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Written by Aidan Rogers

Aidan has an intense passion for SEO and has worked in Search Engine Marketing industry for 5+ years, delivering results for a range of clients from corporates to small businesses.