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Apex Internet Website Marketing Blog

Protecting your Original Content Online

July 27, 2012
So someone has stolen your photos, images or copy and is using it on their website. Well tough, it’s a big bad world and there’s not much you can do about it right? Wrong! – The Digital Millennium Copyright Act (DMCA)...
Filed under Technical

The What, How and Why of Responsive Website Design

July 27, 2012
What is Responsive Website Design? Responsive Website Design is the process of designing and building a website using techniques that allow the layout of the website to automatically adapt to fit the device it is being viewed on - be...

30 Search & Social Posts From June That You Should Read

July 2, 2012
June has been a busy month for the team at Apex Internet - a lot of good stuff in the pipelines. While not keeping busy with client work, we have been looking at a more holistic approach to the way...
Filed under Search

How To Get Started With Your Mobile Website Strategy

June 27, 2012
As smart phones become increasingly ingrained in our day-to-day life, we are talking to an increasing number of business / website owners looking for help in making the most from their growing audience of mobile users. Some quick analysis of a...
Filed under Search

Goodbye Google Places - Hello Google Plus Local!

June 11, 2012
Last Wednesday Google announced the end of Google Places as we know it and the beginning of Google+ Local (which I keep saying Google Local Plus!) These recent changes put Google’s social platform Google+ even more up front and centre. There...
Filed under Search

5 Simple Ways To Boost Your Facebook Marketing Efforts

May 30, 2012
There’s no doubting that Facebook holds serious clout when it comes to social networking platforms (after all, 900 million members is no mean feat…). The platform offers an almost limitless source of potential customers, not to mention a great way to...

Google Adwords - You're Doing It Wrong

May 18, 2012
This is part 4 in a series of Google Adwords and how to get better results with your PPC campaigns. Let’s get straight into it. Why You Are Not Testing Ad Copy? If you make only one change to improve your...

19 Blog Post Ideas To Write About

Being seen as a blogging authority in your industry takes time and a steadfast focus on creating lots of extremely valuable content. For many this latter part starts out well, but then quickly becomes a daily/weekly or monthly struggle and unfortunately...

How To Waste Your Time & Money With Adwords

April 30, 2012
I’m not sure what it is? Is it the deeply ingrained 'kiwi ingenuity' in our psyche or the 'she'll be right mate' attitude? Maybe it is simply ignorance. Would you start trading on the foreign exchange markets without first learning...

AdWords Keywords Match Type Changes - Thanks, But No Thanks

April 27, 2012
Earlier this month Google announced an important change to the keyword matching rules for Phrase and Exact match types. Their official word on the change states that "Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings,...
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