"It's always helpful to learn from your mistakes because then your mistakes seem worthwhile." ~ Garry Marshall Alternatively, you can learn from others. Continuing from my previous post on common Google Adwords mistakes beginners often make - today you will learn...
As a marketer one of the key reasons I prefer online marketing to traditional advertising mediums such as radio and print is because of the transparency and measurability it offers. However, since the advent of Social Media platforms like Twitter, Facebook...
A successful business blog requires website owners to be committed to creating valuable content that people actually want to read. It is important to firstly understand that blogging takes time, but with consistency comes results. Secondly, you should always plan ahead...
How well is your Google Adwords campaign running? Good? Bad? Could be better? Absolutely no idea? When learning a new discipline, it is not uncommon to make mistakes starting out. However, if you are new to Google AdWords and running...
New Zealanders’ adoption of smartphone technology continues to gather pace, with smartphones now making up somewhere in the region of 30% of all handsets in use in NZ1. What’s more, with NZ’s mobile providers now offering more realistic pricing options for...
Last year was an exciting year in the online marketing industry - Google certainly kept search marketers busy with multiple of major algorithm changes. With January over already, now is an excellent time to reassess and realign your online goals....
Google appear to be changing a lot of things these days and one of them is the policy around using their Google Maps API on your website. The basics of the new policy is any site that has more than 25,000...
It's no secret that over recent years consumers have grown increasingly immune to traditional advertising methods. The advent of MySky has meant many New Zealanders are no longer forced to watch TV commercials, meanwhile magazine and newspaper readers have long ago...
The start of a new year - a time when many people take stock of the year that's passed, set personal goals and make plans for the year ahead. For many businesses the dawn of a new year is also a...
Getting visitors to your website from an organic search results page or a paid search advertisement such as a Google AdWords text ad, is only step one. Step two involves making sure that these visitors stay on your website and complete...
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