Apex Internet Blog

The Difference between Search Engine Optimisation and Search Engine Marketing

As the industry evolves, more and more people are looking to promote their websites on the internet and are searching for providers who can offer them a full service Search Engine marketing solution. When choosing a provider it is important to be clear on what it is that they are offering you.

What is Search Engine Optimisation?

Search Engine optimisation or website optimisation is what we like to refer to as 'on-page' optimisation.  It involves assessing and removing any obstacles in a site that might hinder its search performance, the loading of key information in specific places on a page and the optimisation of technical areas of a site such as Title tags, Meta description tags, Meta keyword tags, headings, image alt tags, and hyperlinks. 

Many website designers and developers offer Search Engine optimisation services but bear in mind that this is only one part of the equation to gaining good Search Engine rankings. 

What is Search Engine Marketing?

Search Engine Marketing is an holistic description of the act of promoting a website on the Internet and involves both 'on-page' factors as mentioned above and 'off-page' factors such as link building, content based marketing (also known as Article Marketing) and Pay Per Click campaigns (also known as PPC or Sponsored Links) provided through programmes such as Google Adwords and Yahoo! Search Marketing.

A Search Engine Marketing service generally also includes keyword research and analysis, the building of site content in service and/or product pages and more recently the use of Business Blogs.

Many Search Engines determine the popularity of a website by the number of sites that link to it.  This popularity along with a sound 'on-page' optimisation will help a website to gain rankings in the search results.

If you are serious about promoting your website on the Internet then you need to be sure that you are in fact getting a full Search Engine marketing solution rather than a set and forget approach that Search Engine optimisation on its own amounts to.  This does involve an investment both in time and money but if carried out by experienced Search Engine marketers it will result in a return on investment that will increase as your website gains credibility and improves in popularity.

Categories: Search Engine Marketing
Posted on: 8th Sep 08 by Karyn Ogier
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