Today’s online searches are dominated by queries regarding local businesses and attractions; their products, services and general information about them. If a local business can successfully feature in the results for these searches through local SEO (search engine optimisation), they stand to boost their online visibility and increase online and offline conversions.

AdWords campaigns require ongoing management of proactive and reactive measures by skilled digital marketers to ensure successful campaign optimisation and the ultimate return on your investment.

Google recently announced that they will update their algorithm to use page speed as a ranking signal for mobile searches starting in July 2018. The “Speed Update”, as Google are calling it, will only affect pages delivering the slowest user experience.

When some of us think of artificial intelligence (AI) and machine learning we conjure up images of the post-apocalyptic scenes in the Terminator movie series, and Honda’s seemingly useless soccer-playing humanoid robot named ASIMO. Most of us don’t realise we’re already using technology that incorporates AI in our everyday lives. Let’s crack the lid open on this much-talked about topic with a little AI 101.

Integral to a company’s digital marketing budget, attribution modelling is key to crediting conversions and maximising ROI. Failure to accurately understand each marketing channel’s role in attracting a lead or sale can result in a seemingly poor-performing channel being cut, when in fact it simply isn’t being attributed the credit it deserves.

Google My Business is the foundation for local search engine optimisation (SEO) – it lets you control what information Google search and Google Maps queries produce about your company. Once seen by business owners as the reserve of digital marketers, recent updates mean you can now do more to make your company stand out.

We pride ourselves on mastering the ins and outs of emerging industry trends and tools so that we can pass on the benefits to existing and future clients. A hot example of late is Google Shopping, a highly cost-effective form of pay-per-click (PPC) advertising that shows the web shopper a product listing with a photo, price and title, at the very top of the results page.

If you follow our blog, you may have noticed that we’ve dedicated quite a few posts to email marketing lately. That’s because we’re huge advocates of this incredibly effective form of digital marketing. This week we’re going to dive a little deeper and talk about how you can use automated email marketing to make the most of your existing marketing and sales channels.

There’s a good chance you’ve seen remarketing in action while you’ve been browsing the web. Remarketing increases the likelihood that prospective customers will convert by increasing the number of times they see an ad for a product or service. Our remarketing campaigns are designed to show ads to prospects who have visited your website and met some level of engagement or content consumption criteria.

In last month’s Email Marketing 101 post, we noted that building a solid email list is a key success factor in email marketing. Without the right audience to read your messages, your email marketing efforts will fall flat. We’re going to be honest with you – there are no shortcuts or cheap tricks when it comes to growing your list. You’ll need to acquire addresses one by one from people who want to hear more from you. So, how do you...