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Apex Internet Website Marketing Blog

Google Adwords

How to Prepare for (and Pass!) Your AdWords Certification Exams

November 24, 2013
Looking at taking on your first AdWords exams but don't know where to start? In this post I share my experience and tips and tricks for studying and passing!

3 Must Do AdWords Tips for the Do-It-Yourselfer

December 17, 2012
Running your own AdWords campaign? If so, check out these Google AdWords management tips you'll want to stay on top of if you're serious about getting results (and not wasting $$).

AdWords Management Basics for the DIYer

November 29, 2012
Keen to have a crack at managing your own AdWords campaign? If so, promise me you won't leave it to run on autopilot. AdWords isn't a set and forget medium; doing it right takes time, thought and a solid understanding of how Google's ad auction platform works. Here you'll find some of the simple things you really must do if you're a DIYer intent on having a go at managing AdWords yourself.

Google Adwords - You're Doing It Wrong

May 18, 2012
This is part 4 in a series of Google Adwords and how to get better results with your PPC campaigns. Let’s get straight into it. Why You Are Not Testing Ad Copy? If you make only one change to improve your...

How To Waste Your Time & Money With Adwords

April 30, 2012
I’m not sure what it is? Is it the deeply ingrained 'kiwi ingenuity' in our psyche or the 'she'll be right mate' attitude? Maybe it is simply ignorance. Would you start trading on the foreign exchange markets without first learning...

AdWords Keywords Match Type Changes - Thanks, But No Thanks

April 27, 2012
Earlier this month Google announced an important change to the keyword matching rules for Phrase and Exact match types. Their official word on the change states that "Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings,...

3 More PPC Mistakes That Slaughter Your Google Adwords Campaign

March 30, 2012
"It's always helpful to learn from your mistakes because then your mistakes seem worthwhile." ~ Garry Marshall Alternatively, you can learn from others. Continuing from my previous post on common Google Adwords mistakes beginners often make - today you will learn...

Don't Make These 3 Beginner Mistakes With Adwords

March 1, 2012
How well is your Google Adwords campaign running? Good? Bad? Could be better? Absolutely no idea? When learning a new discipline, it is not uncommon to make mistakes starting out. However, if you are new to Google AdWords and running...

Landing Pages Becoming More Important

October 28, 2011
If you are familiar with managing Google AdWords campaigns then you will know of the importance that landing pages play in getting you the results you want, in addition to other equally important factors such as having a good campaign structure,...

Get More Online Conversions With Google AdWords

October 3, 2011
Do you find it difficult to advertise certain products and/or services online? It may be that your online business sells a number of products and services, but only a few of your key product lines do well within the organic (natural)...

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