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The Hard Truths About Promoting Your Business Online

November 24, 2014
When it comes to promoting a business online there are a number things NZ business owners need to know in order to make smart decisions - ones that will drive results and enhance brand perception and visibility. There's a lot of bad information and poor advice and poor execution circulating the NZ online marketing industry (particularly within the SEO and paid search niche) and it's time it was addressed head on.
Filed under Search

Online Marketing Article Roundup - October 2014

October 28, 2014
Our pick of the web's best Online Marketing articles from September/October 2014. Save yourself valuable time sorting through low quality articles - read the good stuff here...
Filed under Search

How to Prepare for (and Pass!) Your AdWords Certification Exams

November 24, 2013
Looking at taking on your first AdWords exams but don't know where to start? In this post I share my experience and tips and tricks for studying and passing!

How to Write a Google+ Review in 4 Easy Steps

October 31, 2013
When customers have something great to say about your company, they can leave their feedback in many places. We think the best place for reviews is on Google+ and this post explains why. We'll also show you how to leave a review so you can guide your customers if they have questions.
Filed under Apex News \ Google+ \ Search

International SEO: Why the Devil is in the Detail

There's an awful lot to take on board when considering multilingual and/or multi-country SEO. Choosing the right approach can mean the difference between success and failure of your international expansion efforts. Forewarned is forearmed - learn what you need to take into account and understand why when it comes to international SEO the devil is in the detail.
Filed under Search

Avoid Misinformation To Become A SEO Expert

November 30, 2012
To be good at SEO you've got to know what works and what is purely rubbish? With so much misinformation published on the web, how do you improve your expertise? If you want to become an expert in the field of SEO, here are a few places to start.

Is 'Thin Content' Hurting your Website's Performance?

November 15, 2012
This post focuses on declining website visitor traffic that is likely due to the presence of ‘thin’ content on your website and what you can do to correct and prevent this.
Filed under Search

Google is Profiling You

October 31, 2012
Google knows who you are and where you've you been. Take a look of how search personalization can put us in an information bubble and why this can be an issue.
Filed under Search

3 Common SEO Guarantees That Need Warning Signs

October 18, 2012
Recently we had an enquiry as to whether we offered SEO guarantees and keyword performance based pricing schemes. Like hundreds of other reputable SEO companies around the world, we don’t offer or promise SEO Guarantees, provide no-contract SEO Plans or offer...
Filed under Search

Improve your E-Commerce Store by Fixing 3 Common Issues

September 26, 2012
There are simply dozens of E-commerce mistakes and issues that negatively affect online retailers every day. To list all of these would require a very long post! Three mistakes that I commonly see and think ‘if only they did this or...
Filed under Search
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