> BlogWhether you are new to the world of the web or have been using it for years, you will likely remember the days when a search on Google for anything would return a whole lot of junk sites that had nothing on them of use to what you were searching for, meaning that you had to trawl through numerous pages just to find one site to answer your query. If we think about the search results that we are returned with today, we can see how far Google have come in syphoning out the useful from the junk, in order to return their users with the most relevant results.
This month (January 2011) Google have released a new algorithm which detects spam on web pages and hacked sites in a more sophisticated way than before. Sites which have repeated spammy words e.g. automated blog comments, overuse of keywords etc, are more likely to be picked up and not displayed in Search Engine Results Pages (SERPs).
Another thing that Google are working on is a change that will affect those sites which are copying another’s content i.e. “content farms” or that have low levels of original content. Whilst this is something which Google have mentioned time and time again, the penalties haven’t been very consistent, whereas now it seems they are taking a serious line.
What does this all mean for you though? Well, there is still, and likely always will be, sites that try and trick the Search Engines just to get on the first page of SERPs, but the important thing for you to remember is that your site:
By remembering what the purpose of your site is and what you want users to gain from visiting it, you will be able to create a site that is unique and therefore be less likely to face any penalties from Google.
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