Apex Internet Blog

Googles New Design

The look and feel of Google is changing. Just last week we began to see new design elements across a few of the various Google Products such as Google Maps and the Search Results Pages. Why the change you may ask? It is all part of the search giant wanting to make it as easy as possible for users to find what they are looking for, quickly and efficiently. Google is continuously aiming to improve the overall user experience.

As stated on the Official Google Blog:

The new Google experience that we’ve begun working toward is founded on three key design principles: focus, elasticity and effortlessness.

Included with the release of the new design, which we can’t see, but benefit from are: new technologies like HTML5, WebGL and the latest, fastest browsers. Google are also working to ensure that our visual experience when using their products is consistent no matter what technical device we may be using to access Google Products with. 

Let’s look at some of the changes that we have seen so far (note: design improvements will continue being rolled out to the various Google Products over the coming months).

• A new grey bar and blue search button appear at the top of the search results page, clearly highlighting the search box – see image below.
  
  
• The navigation tools on the left-hand side of the search results page are using more neutral colours with just the main headings being bolded.
• The URL (link to the website) now displays directly beneath the headline – see image below. Previously the URL appeared after the description text which was directly beneath the headline.
  
  
• From the Google homepage, any links on the page have been positioned at the very top and bottom edges, thus further simplifying the homepage. The Google logo also appears smaller.
• On Google Maps, more emphasis has been given to the map – making it simpler and easier to view. 

As more design changes to the look and feel of Google Products are released, we will keep you posted. In the mean time, be sure to check out these latest design improvements the next time you search on Google.

Categories: Search
Posted on: 6th Jul 11 by Jessica Frandsen
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