> BlogWith the overarching goal of providing their users with fast, relevant and quality content in their Search Engine results pages, Google’s latest ‘farmer’ algorithm update is big news for everyone involved in the search industry.
The ‘Farmer’ update is designed to give less significance in the SERPs to low quality content websites that offer little to no value to users. Such sites are generally associated with link buying (a practice which is frowned upon by Google) and scraper / content farm sites.
The latest update aims to increase the prominence of high quality; original content websites within the search results over those sites which utilise non natural methods to inflate their link popularity and content relevancy, in the hope of achieving high positions within the search results pages.
Unlike the many algorithm tweaks that Google make each year – which most people don’t notice - the ‘Farmer’ update, which at this stage has only been rolled out in the USA, is estimated to impact around 11.8% of search queries. Google plans to roll out this update globally over time.
According to Google, they have been working on these relevancy issues over the past year, particularly in response to user frustration with low quality sites appearing in the SERPs. We have seen quite a bit of action in this area these last few months. Back in January 2011 you may have read about Google’s new algorithm update which detects spam on web pages and hacked sites in a more sophisticated way than before and acts to remove such sites from it Search Engine results pages.
Overall, this latest update is fantastic news for website owners who are committed to delivering a site that offers unique, original and relevant content (in conjunction with professional search engine optimisation and search engine marketing services), as it provides you with a fairer chance of appearing for your key search terms in the Google Search results pages. For users, it offers an even more credible medium for accessing fast and relevant information.
We will keep you posted about when we start noticing the changes here in New Zealand.
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