Apex Internet Blog

What To Include In Your 2011 SEO Strategy

If you haven’t heard of Matt Cutts before; he is head of the Google Webspam Team and has been working for Google for some 11 years now.  Just recently, he released one of his regular Google Webmaster Series video updates, where he takes time to answer questions related to the search industry.  Matt is a highly respected authority in the search arena and his insights are always helpful and informative.  

A recent question posed to Matt, which we will be discussing in this post, was: “If you were an SEO of a large company, what would you include in your 2011 strategy? “ 

Matt’s three key tips to include as part of your 2011 search engine optimisation strategy were:

0. Optimising For Page Speed
0. Search Engine Friendly Content Management Systems (CMS)
0. Social Media Marketing

Is your website optimised for page speed? Page speed is one of the many important factors taken into consideration by Google’s ranking algorithm; Matt outlines how a few website development initiatives can lead to a more positive user experience, such as minimising JavaScript. Faster page load times encourage a customer to do more on your site. This can increase your return on investment as a result of more conversions being made, be that online purchases or newsletter signups for example. 

Is your content management system search engine friendly?  Matt outlines the importance of being consistent with internal linking; using anchor text in a non spammy way and making sure you don’t have too many 404 errors dropping off link value. He also highlights the importance of educating employees within your business about SEO so that everyone is on the same page and aware of its importance. 

Do you have a social media marketing strategy in place? Matt points out how having a social media strategy, whether via Twitter, Facebook, Linkedin, Digg, Reddit or Stumbleupon (or all of them!) can work in conjunction with your search engine optimisation efforts. 

Social media marketing helps your website or blog reach a wider audience. This audience can provide valuable traffic to your website or blog on a regular basis. As Matt highlights, visitors from social media channels can have a positive effect on your SEO efforts when a few of these visitors decide to link to your website or blog from their own website or blog. Social media channels like Facebook and Twitter also offer a fantastic way to share content and interact with your target audience.  Consider the business benefits you could receive from positive customer endorsements left on your businesses Facebook page.  Prospective customers reading these endorsements will be encouraged to find out more. 

If you are a website owner who wants to do well in the online marketplace, we highly recommend that you include Matt’s three key tips as part of your 2011 search engine optimisation strategy. 

Categories: Social Media Marketing, Search Engine Marketing
Posted on: 1st Apr 11 by Jessica Frandsen
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