At Apex Internet we follow a strict code of ethics. We will not compromise our own integrity, or that of our clients under any circumstances.

A Search Engine Marketing strategy is, by definition, a competition for the best Search Engine rankings. It's all about achieving better rankings than your competitors, and thereby more visitors to your Website. Apex Internet play hard, but we play fair. In the Online Internet Marketing Industry, doing things ethically and doing things well, always wins in the long run. The risks involved in cheating the Search Engines far outweigh any short-term gains and we will never risk our clients' Websites or reputations. The ethics we subscribe to include:

We will not intentionally violate any Search Engine rules, either published or widely accepted by the SEM community. When the Search Engines change their rules and algorithms we will always work to conform to them.

We will not knowingly use any deceptive techniques to trick the Search Engines. Link farming, third party submission software, hidden text, doorway pages, mirror sites and other underhand techniques are dishonest and risky. These techniques will never be utilised by Apex Internet.

We will not misrepresent our own abilities, qualifications or offerings. If we have the expertise and skill to undertake a project, then we will complete it to the best of our abilities. If we don't have the skills, we will not undertake the project.

We will not favour or assist one client over another. All clients receive the same high level of service and effort. Depending on the depth of services being required, different clients may achieve different results. Apex Internet operates with transparency and consistency. We will not create conflicts of interest among clients and will not take on more clients in a certain niche than we think can all achieve success.

We will protect all client information. Any information given to us by clients will be kept confidential. It will only be used for its required purposes and will not be shared with any third parties outside of its necessary use. All Apex Internet staff have signed non-disclosure agreements (NDA's) as a condition of their employment.

We will provide realistic information to all clients. Due to the uncontrollable nature of the Search Engines, it is sometimes difficult to give estimates of results and how long they will take to achieve. We will always give what we believe to be true and fair predictions, and we will always confirm to the client that it is our best estimate and not a fact.

We will provide prompt service. We will complete all projects in a timely manner and will advise clients of an expected start and completion date for a project. Where scheduled dates change for any reason, we will advise you immediately.

These ethics contribute to our performance and to building our reputation. To learn more about our integrity visit Our Approach.