Understanding your visitors with Google Analytics

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The success of your Search Engine Marketing and Search Engine Optimisation campaigns can no longer be measured by Search Engine visibility alone.

While achieving strong Search Engine visibility is undoubtedly great for generating more traffic, your ability to make the most of that traffic (and the vast amount of user data collected by web traffic analysis tools like Google Analytics) holds the real key to measuring your online success and improving your website’s performance.

Many website owners have already taken the first step of installing Google Analytics on their websites, but getting the most out of this tool requires time, experience and knowledge. Our Google Analytics specialists are trained to not only help you set up your Google Analytics account correctly, but also configure it to measure the statistics that matter most to your business.

How can Google Analytics help the performance of my website?

Our specialists will examine and interpret your website analytics and provide you with actionable insights to improve the performance of your site. By reviewing your web traffic statistics and tracking trends and web conversions over time, we can help improve your SEO and PPC campaigns while also enhancing the usability of your website.

Below are some examples of how we use web traffic analysis to help improve your website:

• Identify which website marketing campaigns are working (and which are not).
• Review and make recommendations to improve the performance of your Google AdWords campaign landing pages.
• View individual sources of traffic to your website and identify exactly what information your visitors are looking for.
• Monitor the online conversion process, identifying problem areas and improving visitor conversion rates.

Our Google Analytics Process

Our approach to using Google Analytics to monitor and improve your website’s performance consists of three stages:

• Research – learning about your business and your website to identify the core metrics that matter most to your business.
• Segmentation and review – digging deep into the data to find out what the numbers really mean.
• Reporting – collating our findings, identifying problem areas, proposing recommendations and potential solutions, and delivering it all to you in a manner that you can easily understand.

Want to learn how you can use Google Analytics to improve your ROI?

As online competition intensifies, it’s vital that you make the most of the traffic you receive by converting more visitors, increasing sales and improving your online ROI.

Get in touch with us today to learn more about using Google Analytics to make data driven decisions that will help your website achieve its business goals.