Keyword Analysis involves assessing the words and phrases you think target customers will use to find your site or the products and services you offer. It is a very valuable Website Marketing solution that will help your Website:

• Attract more targeted visitors who are actually looking for what you offer.
• Rank more highly in search results that are relevant to your site.
• Reduce the number of non-serious enquiries from people outside your target audience.

We use a variety of tools to gain the most relevant information, and combine this with our judgement and expertise. This proven approach follows a number of steps:

Website Review

Our first step is to review your existing site to gain an understanding of your major offerings and the focus of your site. Next we review up to four of your main competitors' Websites to check for other common word usage or language variations that may be used by your target audience. The objective of this exercise is to present you with as many possible relevant search phrases as possible.

Search Phrase Brainstorming

When you sign up for SEM we ask for your feedback on possible phrases used by the audience you are targeting. Clients sometimes consult with distributors or customers to get further ideas of word usage in specific markets (e.g. 'vacation' in the USA and 'holiday' in the UK). We will add these to our own research and begin our analysis.

Keyword Success Analysis

Using our proprietary analysis tools, we assess each individual phrase in the reviewed list. We compare the number of times the phrase was used by internet searchers in a given period (phrase popularity), with the number of other Websites utilising that phrase (phrase competition). This gives a success ratio. We will highlight all those phrases that have the greatest likelihood of success, and send you the results.

Keyword Selection and Sign-off

As with everything we do at Apex Internet, we will help you to understand and interpret our results at each step along the way, so you can make informed decisions for your business. We explain the information presented and work with you to select the best choices for your Website. Once you have made a decision, your keywords are ready to be intregated into your site as part of the Website optimisation process.

To talk about how you can select keywords to bring more targeted customers to your site, please Contact Us.