Pay Per Click campaigns, commonly called PPC or Bid Management campaigns, are an increasingly popular method of gaining extra exposure and more traffic. By paying to have an advertisement shown on Search Engines you can have your Website promoted on the first page of search results even if it doesn't rank highly in 'organic' results. When the words and phrases you have chosen are used by an internet user in a search, your advertisement will appear either above or beside the normal Search Engine results.

Each time an internet user clicks on the link to your Website from your advertisement, you will be charged the amount which you have previously nominated you are prepared to pay for this visitor. If a phrase is more popular it will be more expensive. The figure you nominate that you are prepared to pay dictates whether your ad appears at the top of the advertisements or near the bottom and also how often it will appear during the day.

While there is no substitute for having a Website naturally rank highly, a PPC campaign can be very effective when:

• Your site is new and may not appear in Google rankings for some months.
• You want to target specific markets or niches not covered in depth with your normal Search Engine Marketing.
• You want to test certain phrases or markets for interest in your Website.
• You have a fixed advertising budget that you need to manage directly.
• Your site or project has a limited life span (e.g. event management, conferences) and you can't wait to achieve organic results in the Search Engines.

Setting up these campaigns can be quite complicated to be fully effective, but the results are very measurable. Our process involves:

Clarifying Objectives and Budgets

To start we interview you to help you define the specific markets you want to target with your campaign and what you hope to achieve. This process helps you to define the search phrases you want to use to target potential customers. At this point we also define the budget you want to allocate to each campaign as this may affect how often your ads are shown each day.

Setting Measures

As PPC campaigns are so transparent we help you set targets such as how many email enquiries or online bookings you hope to achieve. This helps focus on the return on your investment. With most Websites we can insert code that can actually track and measure these results.

Implementing the Campaign

Our PPC expert will then complete a full analysis using Google Adwords tools. We will then plan your campaign to maximise your exposure within the limitations of your preset budget. Once the campaign is running, we monitor it for you every working day to ensure it continues to meet your objectives and expectations.

Reporting

We setup reporting systems direct from the PPC Engine that keep you informed of how your campaign is performing. As always if you are not sure of information your account manager will be happy to help.

To discuss how a PPC campaign could boost your Website, please Contact Us.