In today's highly competitive and dynamic Internet environment, an ongoing inward links strategy is vital and one of our most effective Search Engine Positioning services.
While a Website needs expert Search Engine Optimisation (SEO), this is not enough on its own to achieve and maintain high rankings. Google in particular rewards sites that show a natural increase over a period of time of quality Websites linking back to them. The rationale is that if Google already ranks a Website highly, and if it sees that Website linking to yours, then it infers that your Website is a quality site too.
The best way to attain inward links is to offer to exchange links with other quality Websites that you believe may offer information of interest to the visitors to your site. This is most easily accomplished by setting up an outward link to the other site and then approaching them for reciprocation. This process must be actively managed, because random outward linking could actually have a detrimental effect on your site either by linking to poor quality sites or by having more outward links than reciprocated inward links.
Apex Internet adhere to a strict code of ethics with all of our search marketing practices and never use automated link farming techniques. All prospect sites are manually identified and checked for quality of subject matter before being linked to from your site. Care must also be taken not to add links too quickly as this can trigger alarms that could have potentially detrimental effects to your site rankings. Fewer quality inward links are far more preferable than a large number of spurious links. As a rule of thumb we recommend no more than 20 new prospects per month.
The main benefits of an ongoing linking campaign are:
- Higher rankings in search results
- Faster attainment of high rankings
- More stable rankings maintained over time
Depending on the industry a Website competes in, and how new the domain name is, it may take 6 to 12 months of growing links to achieve really high rankings. We report each month on your Website's ranking performance so we can modify our approach and also remain accountable to you, the client. The approach we employ to gain great results includes:
Identify Relevant Categories
You know your industry and markets the best. To help us plan your campaign we ask you for guidance on the types of peripheral and complementary businesses that relate to your own. For example, a hotel client might list tourism, weddings, conferences, transport and events as possible categories. These form the framework that helps us target Websites around the world to link to.
Assess Potential Link Partners
Each month our analysts need to find 20 quality sites to link to yours. They analyse each individual Website to ensure it meets a number of criteria including relevance and credibility. Each site must also be checked that it will actually help improve your own ranking, otherwise there is no point linking to it.
Client Review and Sign-off
As with everything we do at Apex, we require you the client to be informed, involved and to make the final decisions. Each month we present to you the list of prospective sites to link to. You check through the list to ensure that you are happy with all the sites listed, and you can remove any you do not want us to approach.
Approach and Management
Once we have your chosen sites we list them on a special page on your Website. We achieve a better success rate when a prospect can see we have already linked to them. We then approach all new sites and send them code they need to add to link to you. If there is no reply our analysts follow-up one more time. If we still haven't received reciprocation after the second follow-up, we remove the outward link from your site. Our unique, personal and informed approach has proven highly successful. Our overall campaign average of prospects converting to inward links is currently running at 54%. This is far higher than the 1-2% average attained through Spam marketing campaigns.
The Apex Internet linking approach has achieved some outstanding results for clients in recent years, to discuss options for your Website please Contact Us.
