Website Optimisation involves developing or adjusting a website so it achieves and maintains high rankings with Search Engines.
Our specialists assess and remove any obstacles in a site that hinder its search performance, and load key information in specific places to aid the Search Engines.
The results are:
- Improved rankings for your specified search phrases
- More targeted visitors finding your site
- More stable rankings because we have followed ethical best-practice
Our proven approach to Website Optimisation includes:
Website Review
The first step is to review the structure and content of your site to ensure it meets industry best practice standards. We check site structure and Server headers for any barriers which may prevent Search Engines from accessing your site. We check whether your site is meeting the latest rules and algorithms of the major Search Engines, and either make required improvements or pass them on for your designer to action.
Keyword Rich Descriptions
Incorporating your specified search phrases we develop concise descriptions of your Website on a per page basis. Our analysts recommend possible placements of these descriptions that best satisfy the Search Engines. Once you have chosen your preferred placement the content is loaded onto your site. This not only helps the Search Engines rank your site more highly, but also rank you for more targeted relevant search phrases.
Search Engine Optimisation
The hidden HTML code of the site also needs to be optimised to make sure it is as “Search Engine friendly” as possible. A technique employed to make your site more attractive or easier to navigate (e.g. the use of frames) may in fact harm your site’s chances of gaining high Search Engine rankings. Other technical areas of your site such as Title tags, Meta description tags, Meta keyword tags, headings, image alt tags, and hyperlinks are also addressed. Our specialists work on all these important factors to help the Search Engine spiders properly index your site.
Sitemap Creation
Search Engines use sitemaps as an effective way to find links to all pages on a Website, but many Websites still do not utilise them. If you have a sitemap we will review it to ensure it is structured to help the Search Engines. If you do not have a sitemap we will plan and create one to be loaded onto your site.
Website Optimisation is the first step in an active Internet marketing campaign. The best way to get found on the Internet is to then increase the Website's popularity via a Linking Campaign.
To learn more about Website Optimisation for your site please Contact Us.
